Ideas

Idea Generation

with all of us having separate ideas for our ads we all discussed our separate ideas in our and had a group vote, our group decided to go for the Ben and Jerry's idea which was Matthew's idea.

Synopsis

The idea behind the advert is to aim Ben & Jerry's ice cream to a more male audience targeting Students and Gamers. we will target this by making inter textual reference to games and making it a game spoof, with the main character playing a game and raging at the game. then the second character leaves and returns with a Ben and Jerry's ice cream tub and the main character eats it and instantly calms and becomes better at the game.

Hidden or Overt Messages

The overt message is that Ben & Jerry's is for gamers and students rather than for the original target audience, the hidden messages is that Ben & Jerry's ice cream calms you down and relaxes you making you better at the game.

Shot By Shot

1. Establishing Shot of location (3 Sec)

2. Cut to over the shoulder shot of the first character (2 Sec)

3. Match on action to playing the game (2 Sec)

4. Reaction shot of being killed (2 Sec)

5. Second Character Leaves room, while the camera tracks (3 Sec)

6. Cuts to another angle of him leaving (2 Sec)

7. Cuts to door showing him re-entering with the ice cream (3 Sec)

8. Cuts to low angle of desk as he slides the tub along it (2 Sec)

9. Crabs along desk following the tub (3 Sec)

10.  Match on action to first character catching it (2 Sec)

11. Cut to second character saying ‘just eat this!’ (~2 Sec)

12.  Cut to first character slowly getting a spoon out of bag and raising it above his head and a ‘Legend of Zelda’ sound plays (4 Sec)

13.  Close up of first character opening the ice cream tub (2 Sec)

14. Medium Shot  of first character eating the ice scream (3 Sec)

15. Reaction of him eating the ice cream and being relaxed (3 Sec)

16. He returns to game, instantly improving skills due to the ice cream

            (~4 Sec)

17. Crane to the tub of ice cream showing the brand name, flavour, links and social media.         (5 Sec)

 

18. Cut to Second character saying 'Finally some peace' (2 Sec)

 

 

Style

 

the style of the advert will be humorous this is because this will appeal to the target audience.